According to analyst Ming-Chi Kuo — someone with an extremely strong track record when it comes to predicting Apple’s movements — the company will be rectifying this later in the year with cut-back hardware to better compete with the more budget friendly options. “Apple will launch a new version of Apple TV that improves cost structure in 2H22,” Kuo tweeted (opens in new tab). “I think that Apple’s aggressive strategy of integrating hardware, content, and service amid the recession will help close the gap with its competitors.”
The Apple difference
Of course, Apple TV 4K isn’t more expensive just because it’s Apple. Not only does it have a clever remote with Siri built in, but it packs the A12 Bionic chip. That’s the same processor found in the iPhone XS, making it significantly faster than almost every other streaming option, bar the Nvidia Shield with its competitive Tegra X1+ processor. It’s also what makes it a viable gaming platform, and a big selling point for those with Apple Arcade subscriptions. While you can get Apple TV Plus on any number of other devices now, a competitively priced Apple branded TV stick could push the content harder, potentially driving subscriptions to those firmly in the company’s ecosystem, and stealing some much needed market share. There’s no suggestion that a cheaper streaming platform would actively replace Apple TV 4K, either, so maybe there’s room enough for both of them? If Kuo is correct, we’ll find out in the second half of the year.
title: “Apple Tv Could Get Cheaper This Year To Take On Chromecast And Roku” ShowToc: true date: “2022-11-10” author: “Jeffry Garza”
According to analyst Ming-Chi Kuo — someone with an extremely strong track record when it comes to predicting Apple’s movements — the company will be rectifying this later in the year with cut-back hardware to better compete with the more budget friendly options. “Apple will launch a new version of Apple TV that improves cost structure in 2H22,” Kuo tweeted (opens in new tab). “I think that Apple’s aggressive strategy of integrating hardware, content, and service amid the recession will help close the gap with its competitors.”
The Apple difference
Of course, Apple TV 4K isn’t more expensive just because it’s Apple. Not only does it have a clever remote with Siri built in, but it packs the A12 Bionic chip. That’s the same processor found in the iPhone XS, making it significantly faster than almost every other streaming option, bar the Nvidia Shield with its competitive Tegra X1+ processor. It’s also what makes it a viable gaming platform, and a big selling point for those with Apple Arcade subscriptions. While you can get Apple TV Plus on any number of other devices now, a competitively priced Apple branded TV stick could push the content harder, potentially driving subscriptions to those firmly in the company’s ecosystem, and stealing some much needed market share. There’s no suggestion that a cheaper streaming platform would actively replace Apple TV 4K, either, so maybe there’s room enough for both of them? If Kuo is correct, we’ll find out in the second half of the year.
