Unveiled today as part of the annual Future Tech Awards, the Future 50 recognizes 50 key people who are driving innovation in consumer technology. It’s not a ranked ‘power list,’ as everyone in the 50 is contributing to the future of consumer tech in their own unique way, but instead should be thought of as a snapshot of where innovation is coming from, and where it’s having the biggest impact. The winners were chosen by a panel of editors from Future’s consumer tech websites, including Tom’s Guide and TechRadar, using criteria including:
Evidence of innovation in the field of consumer technologyEvidence of impact and tangible resultsCan be demonstrated to have inspired admiration from consumers and peers
As you’ll see, the list includes familiar luminaries such as Tesla CEO Elon Musk and Microsoft CEO Satya Nadella, along with outstanding upstarts like teen scientist Neha Shukla, who created a life-saving wearable device to help slow the spread of Covid-19 and Nyla Hayes, an artist who at the age of 12 has earned more than $3 million selling NFTs of her work. Scroll down for the full list of Future 50 winners, and for more information head to the official Future Tech Awards website (opens in new tab). And don’t forget to also take a look at the Future Choice award winners 2021, which celebrates the best consumer tech gadgets of the year.
Future 50 Awards 2021: The winners
Andy Jassy
Bob Chapek
CEO, Disney Bob Chapek has been with Disney for three decades but is hardly resting on his laurels, making it clear recently that he wants the media giant to continue to push boundaries by expanding into the metaverse (opens in new tab). The launch, and massive growth, of Disney Plus, coupled with the continued dominance of Marvel and Star Wars, suggest that with Chapek at the helm, success will follow wherever Disney goes.
Bozoma Saint John
Chief Marketing Officer, Netflix Bozoma Saint John has an enviable resume including work for Spike Lee, PepsiCo, Apple Music, Beats Music, and the fashion brand Ashley Stewart. She served as CMO at Endeavor and chief brand officer at Uber and is currently the chief marketing officer for Netflix. In 2021, she was named one of the Top 50 Most Influential Female Leaders in Africa by Leading Ladies Africa.
Brian Armstrong
CEO, Coinbase Cryptocurrency continued to dominate news headlines throughout 2021, and Coinbase CEO Brian Armstrong also made some of his own when he published a blog (opens in new tab) stating that he wanted his company to be “mission-focused” and to stay clear of “political causes” and “broader societal issues.” Going a step further, he then offered severance to any employees who didn’t agree with the company’s stance — an offer which a reported 5% of staff took him up on. Few could argue with the company’s success, though, and Armstrong joined the elite billionaire’s club when he took Coinbase public.
Carmela Troncoso
Assistant professor, Swiss Federal Institute of Technology Lausanne If you’ve ever been pinged by an app alerting you that you had contact with someone who’d tested positive for COVID-19, thank Carmela Troncoso. Her work on the Decentralized Privacy-Preserving Proximity Tracing system, or DP-3T, made passive contact tracing easy without asking citizens to surrender private data, and both Apple and Google used the tech to develop their own tools.
David Baszucki
CEO, Roblox David Baszucki could easily qualify for this list based on his creation of Roblox, one of the world’s most popular gaming platforms with some 150 million active users each month. But on top of that, in 2021 he also launched a philanthropic organization which has funded research, so far, into COVID-19, bipolar disorder, and lymphoma.
David Limp
Debbie Sterling
Founder and CEO, GoldieBlox Debbie Sterling founded GoldieBlox to create female-focused STEM toys and went on to empower a generation of girls who might previously have felt sidelined by the industry’s male focus. She’s since collected honors from Time, Fortune, the National Women’s History Museum, and in 2021 become one of the 120 3D-printed statues of STEM innovators in the IF/THEN exhibit (opens in new tab).
Divya Nag
Director of Health, Apple Divya Nag leads the Apple team that developed ResearchKit, a tool that enables doctors and researchers to share data, as well as the Apple Watch’s groundbreaking emergency response system.
Dr. Joy Buolamwini
Founder, Algorithmic Justice League
Dr. Marissa Giustina
Senior research scientist and quantum electronics engineer, Google Marissa Giustina made Fortune’s 40 Under 40 list last year for her work building a quantum computer that can complete — in just over three minutes — calculations that would take any other computer 10,000 years.
Elizabeth Hamon Reid
VP engineering (geo), Google How often do you use tools that Elizabeth Hamon Reid had a hand in? Probably every day. In 2003, she was the first female engineer at Google’s New York office where she was instrumental in the development of Google Maps. And this year, she was promoted to the head of engineering for Google’s geo unit, where she oversaw Maps innovations such as the ability to locate a COVID-19 testing center and donate to struggling local restaurants.
Elon Musk
CEO, Tesla Motors With a net worth of about $270 billion, Elon Musk is currently the richest person in the world — and arguably one of the most influential, too. He’s been instrumental in the development of electric cars, will quite possibly be the person who takes humanity to Mars and is now such a powerful cryptocurrency trader that his tweets can have a huge effect on the market.
Fidji Simo
CEO & Director, Instacart In early 2021, Fidji Simo left Facebook — where she was Head of Facebook App and the company’s most senior female product executive — to take on the role of CEO at Instacart, which exploded during lockdown as people stopped shopping in person and tapped in-app delivery services instead.
Frances Haugen
Data Scientist and Advocate for Public Oversight of Social Media, Facebook After working on ranking algorithms at Google, Pinterest, and Yelp, Francis Haugen joined Facebook as lead of the civic misinformation team, focused on democracy and misinformation. She turned whistleblower in 2021 (opens in new tab), however, alarmed by the way “the company’s internal culture prioritised profitability over its impact on the wider world,” and disclosed tens of thousands of internal documents to the Securities and Exchange Commission.
God-is Rivera
Global Director, Culture and Community, Twitter As global director of culture and community at Twitter, God-is Rivera’s goal is to improve the online experience for people from marginalized communities — and to help the executives at the social media platform understand how to protect them. In 2021, she ran a powerful campaign that reproduced #BlackLivesMatter tweets on billboards near George Floyd protests.
Janine Pelosi
Chief Marketing Officer, Zoom As Zoom rocketed from relative obscurity to one of the main tools connecting humans around the globe, the demands of Janine Pelosi’s job grew exponentially. But the experienced CMO wasn’t fazed, running a series of innovative campaigns that showed the world a company with a heart, including a partnership with Dove to sponsor unlimited length video calls for Mother’s Day weekend.
Jeff Williams
Chief Operating Officer, Apple Seen by many as the natural successor to Apple CEO Tim Cook, Jeff Williams has played a key role at the tech giant since 1998. He was key to the launch of the original iPhone, instrumental in the development of the Apple Watch, and continues to be a major driver of innovation in health and medical research.
Jennifer Cotter
Chief Content Officer, Peloton As chief content officer at Peloton, former TV and digital media executive Jennifer Cotter has helped millions of people stay in shape while they stayed home. She manages both the New York and London content production teams, shooting fast-paced and inspiring workouts that stream to 3.6 million members.
Jensen Huang
Founder, President & CEO, Nvidia Jensen Huang co-founded Nvidia in 1993 and has steered the company to a point where its products are ubiquitous and essential in computing and, more recently, automobiles. In 2021, the Semiconductor Industry Association (SIA) awarded Huang the industry’s highest honor, the Robert N. Noyce Award, and he was also named in the “Time 100” list of the most influential people in the world.
John Ternus
SVP, Hardware Engineering, Apple As senior vice president of hardware engineering at Apple, John Ternus has played a key role in developing many of the world’s most popular devices. He’s been instrumental in moving the Mac to Apple silicon and leads the teams that make the iPhone, iPad, Mac, AirPods, and more.
Khalil Zahar
CEO, FightCamp FightCamp has used tech to help serious fighters train for years, but it jumped up a level in 2021, moving firmly into the smart home fitness space. With the likes of Mike Tyson and Floyd Mayweather onboard as investors it now offers a home boxing gym with a bag, gloves, mat, two wearable sensors, and a library of classes taught by champion fighters.
Kristen Siemen
Chief Sustainability Officer and VP, Sustainable Workplaces, General Motors In May of 2021, Kristen Siemen took over the role of leading General Motors into a future that includes bold efforts to combat climate change and to further the company’s commitment to becoming carbon neutral by the year 2040.
Linda Zhang
Chief Engineer, All-Electric F-150 Lightning, Ford Linda Zhang led the team responsible for the first all-electric F-150, a pickup that proved electric vehicles can also work hard. Her astonishing success electrifying Ford’s flagship truck put her on the cover of Time magazine in 2021.
Lisa Su
CEO, AMD Dr. Lisa Su has been an innovator, inventor, and leader in the semiconductor industry for decades. She has published more than 40 technical articles, has been honored by numerous trade organizations, and has served as AMD’s president and CEO since 2014. President Biden appointed her to the President’s Council of Advisors on Science and Technology, and she is being honored by the United States Institute of Peace during the 2022 International Peace Honors.
Lucas Joppa
Chief Environmental Officer, Microsoft When Microsoft announced in 2021 that it would become carbon neutral by the year 2030, the world gasped. Lucas Joppa, the company’s first ever chief sustainability officer, is the man charged with making it happen.
Marques Brownlee
Owner and presenter, MKBHD With more than 15 million subscribers and 2.7 billion total views of his YouTube channel MKBHD, Marques Keith Brownlee is one of the most influential technology reviewers. His work is promoted on Engadget, The Verge, Forbes, HuffPost, CNET, and Time and he has interviewed everyone from Will Smith to President Barack Obama and Bill Gates.
Mary Barra
CEO, General Motors When she was named CEO of General Motors in 2014, Mary Barra became the first female CEO of a big American automaker and broke the glass ceiling like no one before her. In 2021, she was named in Time’s annual list of the 100 most influential people in the world.
Mike Sievert
President, CEO & Director, T-Mobile Mike Sievert’s focus on innovative market strategies and wildly customer-focused support teams have helped T-Mobile grow massively and, under his leadership, the company has overtaken AT&T to become the number two wireless provider in the U.S.
Neha Shukla
Teen Scientist and Inventor At 16, Neha Shukla is already an influential scientist. Not only has she invented Six Feet Apart — a wearable device that helps people maintain social distance — but she has also founded Innovation Corner, an organization which leads workshops to connect youth and industry experts and which has so far coached more than 23,000 students. In 2021, she won the Diana Award, was featured in the New York Times, and was named a 2021 Global Teen Leader by the We Are Family Foundation.
Nick Tran
Head of Global Marketing, TikTok When it comes to getting people to look at a screen, Nick Tran is an influencer par excellence. Back when he was VP of brand and culture at Hulu, he spearheaded the “Better Ruins Everything” campaign that asked celebrity spokespeople not to get Hulu or it would destroy traditional TV. (So long, traditional TV.) These days, Tran is head of global marketing at TikTok and is helping spearhead the social media company’s continued growth.
Noel Kinder
Chief Sustainability Officer, Nike Noel Kinder is the man behind sustainability at Nike and last year deputized the entire company (opens in new tab) to drive climate action. Among the company’s goals are to reduce its carbon emissions by 65% by 2025, and to recycle or donate 10 times the amount of post-consumer waste through new circular business models.
Nyla Hayes
Digital Artist Nyla Hayes may be in middle school, but she has already managed to do something most adults consider impossible: Build a successful career as an artist. She began drawing when she was four, but switched to digital art at nine and began developing her unique style. Her collections, which are inspired by the long, strong necks of the Brontosaurus, feature long-necked women of all races. Last year, at 12, she earned $3.4 million in digital currency selling her hand-drawn, computer-generated NFTs.
Parisa Tabriz
Senior director of engineering for Chrome, Google When you log onto the web, chances are high that you do so by launching Google Chrome — which means you owe a debt of thanks to Parisa Tabriz. She manages the team that builds and maintains Chrome and also manages Google’s Project Zero (opens in new tab), a team of skilled hackers who find vulnerabilities in hardware and software systems. She somehow also finds time to mentor teens, women, and other underrepresented groups in technology.
Pat Brown
CEO and Founder, Impossible Foods America loves its hamburgers and steaks, but the planet doesn’t: Cattle are an enormous contributor to global warming. So Pat Brown turned a degree in biochemistry and a marvelous understanding of genetics into a food-science revolution: Plant-based meat products that taste as good as the real thing.
Phil Spencer
Executive Vice President of Gaming, Microsoft Phil Spencer heads up Xbox, Xbox Live, and Microsoft Studios and is the brains behind the industry-leading Game Pass service that continues to set the standard for all cloud-based gaming experiences. With Bethesda games joining the Microsoft stable in 2021, the future of Xbox looks increasingly bright.
Rick Osterloh
SVP, Devices & Services, Google Rick Osterloh has been leading the hardware division at Google since 2016 and has overseen the launch of the Google Pixel phones, Google Home speakers, Daydream VR headsets, Pixelbook tablets, and much more. In 2021, his team launched the excellent Pixel 6 series of phones running on Google’s own Tensor chipset, an idea he and Google CEO Sundar Pichai began discussing in 2016.
Rohit Prasad
Rohit Prasad leads the team that makes your conversations with Alexa seamless and natural — something we now take for granted but which is really one of the biggest innovations of the past decade. In 2021, Prasad was promoted to head scientist for Alexa.
Satya Nadella
Chairman and Chief Executive Officer, Microsoft In 2014, Satya Nadella succeeded Steve Balmer as CEO of Microsoft and in 2021 took over from John W. Thompson as chairman. In these influential roles, he has led some massive projects, including the company’s move to cloud computing and the development of one of the largest cloud infrastructures in the world.
Shuntaro Furukawa
CEO, Nintendo Shuntaro Furukawa is Nintendo’s sixth global president and has been with the company for 27 years. In 2020, he oversaw the launch of Animal Crossing: New Horizons — which became an island of calm and human connection during the pandemic — and last year his company followed that with the launch of the Nintendo Switch OLED.
Sundar Pichai
CEO, Google and Alphabet Sundar Pichai is the CEO of both Alphabet, Inc. and Google, which puts him in a seat of power in the universe of technology like no other. In 2021, he told the Times of India that while other companies may be focusing on AI, the future of Google is timeless: Search.
Susan Wojcicki
CEO, YouTube With her elemental role in the creation of Google, the development of AdSense and Google Analytics, and her current position as the CEO of YouTube, Susan Wojcicki is a household name for anyone who follows technology. Last year, she received a “Free Expression” award (opens in new tab) from the Freedom Forum Institute for the impact YouTube has on protecting free speech around the world.
Tara Reed
Founder and CEO, Apps Without Code Tara Reed is a pioneer of no-code development and the founder of Apps Without Code (opens in new tab). Her adventures started when she created an app — Kollecto — which matches people with art, without writing a single line of code. Her “no-code university” has now taught 150,000 people who have no coding background how to create apps.
Ted Sarandos
Co-CEO and Chief Content Officer, Netflix Ted Sarandos joined Netflix in 2000 when it was a mail-order DVD-rental business, and a decade later initiated much of the company’s early original content. He made headlines in 2021 for brokering a difficult dispute between the LGBTQ+ community, including Netflix employees, and Dave Chappelle’s jokes that target them.
Tim Cook
CEO, Apple Tim Cook’s career is the stuff of tech legends, from his start at Apple in 1998 to taking over from Steve Jobs as CEO in 2011. As well as launching the Apple Watch, creating Apple’s incredible supply chain, and leaning into services as the future of revenue for the company, Cook is an advocate for the reform of government surveillance, the environment, and LGBT rights. It’s no surprise that, in 2021, he was on the “Time 100” list of the 100 most influential people in the world.
Tim Millet
VP of Platform Architecture, Apple As VP of Platform Architecture at Apple, Tim Millet has overseen the rollout of Apple silicon including the A14 and A15 Bionic chipsets that power the iPhone 12 and 13 ranges, and the M1 SoC found inside the most recent MacBooks.
Tony Xu
Cofounder and CEO, DoorDash DoorDash was born of a project conceived by Tony Xu when he was a student at Stanford but became an essential service during the pandemic and now holds more than half of the meal delivery market (opens in new tab).
Trang-Thien Tran
Tristan Harris
Co-founder, The Center for Humane Technology As president and cofounder of the Center for Humane Technology, Tristan Harris devotes his time to contemplating ways technology can be more humane. His podcasts, courses, research, and toolkits are designed to help people reclaim their attention in the face of tools that are engineered to distract.
Vanessa Guthrie
Head of Snap Originals, Snap Snap Inc. — the company behind SnapChat — is making big efforts to develop original, short-form, mobile content to keep the attention of its teen and early-20s demographic and Vanessa Guthrie is leading this charge. She took on the role of Head of Original content in July of 2021, and has been building out shows at a dizzying rate since then.
